Wednesday, May 6, 2020

Communication Plan For Monitor Limited †MyAssignmenthelp.com

Question: Discuss about the Communication Plan For Monitor Limited. Answer: Name of the role this key worker plays in the organization- Public Relations Manager What is needed to be prepared- Before the recruitment of this important position there should be due considerations about what are the expected outcomes from this particular post. The Public Relationships manager is expected to perform functions like maintaining a relationship with other companies and the public at large, and manage the media (Seitel 2017). Therefore, preparation should be made to accommodate such a post and proper mechanism to recruit the perfect person. Draft Advertisement- Job Descriptions- We are searching for a committed Public Relations Manager (PR Manager). You will ensure that general society interchanges of our organization line up with industry/administrative norms and show the organization in a positive light. Job Expectations- Monitor limited time and promoting materials for the best possible word use and tone. Monitor the subject matters in public statements and media packages (Grunig 2013). Guarantee that the corporate image is looked after every now and then. Direct subject matter conveyed on the official website and web-based social networking outlets. Plan viable correspondence approaches and media relations programs, including technique, budget, and objectives. Discover brilliant media positions in print, audiovisual, and on the web. Satisfy requirement of information from the media, the general population, as well as law authorization (Dozier, Grunig and Grunig 2013). Keep up associations with nearby government, legislators, and columnists. Contract, prepare, and oversee subordinates on the advertising group. Compose content for addresses, hearings, and other legitimately delicate engagements. Job benefits- X compensation, X holidays, individual and parental leave, senior care, medical coverage, retirement designs, proficient improvement Job Requirements- X year(s) experience of working in advertising. An established reputation of overseeing effective PR activities. Proper knowledge and associations in all kind of media. Ability to rapidly audit a lot of composed advertisement matters. Capacity to assemble and create strong industry connections. Capacity to keep up the respectability of delicate communications. Phenomenal verbal and written correspondence in English language. X degree in Communication, Marketing, or pertinent fields. Outline of the Recruitment Process- The recruitment process will start with an advertisement of recruitment in the relevant media like newspapers, social media and job websites. The CVs that will be sent by the interested candidates will be shortlisted and then the shortlisted candidates will be called for interview. There will be three rounds of interview, comprising of the personal interview of initial phase, the group discussion and the final detailed interview (Arthur 2012). The total process will be kept closely monitored by the higher management and it will be ensured that only the best candidate is recruited. Types of media used and reason- Two types of media will be used to advertise the recruitment advertisement, the print media and the internet. In the print media advertisement will be printed in the classified section. In the internet the advertisement will be posted both in the social media and in the advertisement sites. Newspaper will help in reaching the mass who may not be accessing the job sites and to whom the social media advertisements may not reach. The social media will be used to reach the young population who are well versed with the subject (Madera 2012). The job advertisement sites will be used to target the niche audience who are looking specifically for the job (Nikolaou 2014). What should be done after applications are received- After the applications are received and the CVs are stored in the database of the company the HR executives will be appointed to shortlist the CVs according to the need of the job. All the CVs will be carefully examined so that no capable and good candidate is overlooked. After the shortlisting of the candidate is done according to the job requirement they will be emailed and called for the interview in person on a particular date. On the interview date the candidates will appear in the venue submit their CV and wait for their turn for the initial interview. In the initial interview the overall perspective of the candidate will be obtained followed by group discussion round and lastly the final round. How the interview process will be managed- The applicants when will appear in the interview location they will be told to submit their CV and wait for their first phase personal interview. In the first interview a number of HR executives will interview the candidates to understand their public relation knowledge and overall abilities. The next phase will include the shortlisted candidates from the first round to take part in group discussion. Group discussion will reveal the candidates interpersonal skills and their ability to highlight their own point of view in a crowd (Breaugh 2013). The shortlisted candidates from this phase will be taken to the detailed final personal interview in which the HR manager will take a detailed interview to test the interpersonal, knowledge and practical skills of the person. There will be marking in each round, the best candidate with highest marks will be selected. Types of questions to be asked- Which media companies do you keep a track of? Which PR companies do you respect and why? Discuss the contrast amongst PR and advertisement roles. How would you coordinate online networking with PR? How does PR bolster content promoting? How might you introduce the consequences of your work? What might you consider to be your most innovative or compelling effort in campaigning? What might you do if a customer or supervisor couldn't help contradicting your PR methodology?Portray a period you needed to oversee negative media consideration. Portray a period your PR strategy were misjudged by your intended interest group. How could you deal with it? How have you functioned with a group to deal with a PR emergency? Who are the present colleagues of the team you have worked in? What are their particular roles? Depict a period you prepared or tutored an associate. What do you think about our company? For what reason would you like to work here? What's intriguing about our present PR work? What might you change? Notifications about decision to everyone- The final decision will be notified to the candidates via email communication. Even the people who were not selected will be thanked for participating in the interview process. The internal employees will be communicated about the new recruitment by email communication so that everyone in the company knows that there has been a new person in the company. Post Recruitment Communication plans- After the recruitment of the manager in the Public Relationship department, the communication strategy will be explained in details to the person. Existing literatures in the company bout the communication strategies that the company has historically performed will be given to the person and the top management will conduct a meeting to explain in details the position of the company in the present market scenario (Arthur 2012). The new manager will be having orientation session with the different managers of different departments of the company so that the person can communicate about the company in the most efficient way to the general public and to all the stakeholders (Smith 2013). Reference: Arthur, D., 2012.Recruiting, interviewing, selecting orienting new employees. AMACOM Div American Mgmt Assn. Breaugh, J.A., 2013. Employee recruitment.Annual review of psychology,64, pp.389-416. Cascio, W., 2018.Managing human resources. McGraw-Hill Education. Dozier, D.M., Grunig, L.A. and Grunig, J.E., 2013.Manager's guide to excellence in public relations and communication management. Routledge. Grunig, J.E. ed., 2013.Excellence in public relations and communication management. Routledge. Madera, J.M., 2012. Using social networking websites as a selection tool: The role of selection process fairness and job pursuit intentions.International Journal of Hospitality Management,31(4), pp.1276-1282. Nikolaou, I., 2014. Social networking web sites in job search and employee recruitment.International Journal of Selection and Assessment,22(2), pp.179-189. Seitel, F.P., 2017.Practice of Public Relations. Pearson Education. Smith, R.D., 2013.Strategic planning for public relations. Routledge.

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