Marketing Concept and recommendation Case Study Example | Topics and Well Written Essays - 750 words

Marketing Concept and recommendation - Case Study Example Abercrombie & Fitch engage in gender segregation. They cater for all cloth-needs of the male gender and the simple ones to the female population of their market. Females with large bodies do not find the clothes that fit them and, therefore, feel uncomfortable visiting the stores. It has sent a feeling of rejection and buyers would prefer going to other shops. Among the issues Abercrombie & Fitch face include income segregation, lawsuits and attaining sustainable market. These barriers can hurt children and make them feel like they need to change themselves to gain acceptance in the places (Grinberg, 2012). Abercrombie & Fitch is engaging on income segregation. It may be a good thing to set the prices highly for a certain market but not go public about the same. By the CEO going public, it meant that Abercrombie & Fitch do not want to interact with the poor and their kids. It has a bad effect on the sales in that even the rich people who have close ties with some poor members of the society would not buy the product. It brought about a taint in their public image. Thus the public finds the products offensive and disrespectful. Therefore, it is a weakness to company’s progress. Abercrombie & Fitch should thrive to grow a sustainable market where economics shock will not throw them out of the market. Also, success it is created by having relations with the public and letting them understand that you care and wish them well. Not understanding the consumer base, as it is happening, is a weakness in the business progress. Abercrombie & Fitch marketing strategy has dealt a blow to the consumer market. People do not feel comfortable purchasing in these stores and would not come with or recommend friends. They are beginning to purchase at other stores where they feel comfortable. Additionally, the lawsuits on the company depict a picture of an employer that does not care about employee welfare. The improper hiring and firing taints its public